Yves Saint Laurent's M7 is a fragrance that continues to spark fervent debate and nostalgic reminiscence among perfume enthusiasts. Launched in 2002, it was a bold departure from the typical masculine scents prevalent at the time, and its subsequent discontinuation only served to elevate its legendary status. This in-depth review will explore various facets of M7, delving into its original formulation, its impact on the fragrance world, its legacy, and the lingering questions surrounding its discontinuation and reformulations. We will also address specific aspects like the aftershave, its advertising campaign, and the price fluctuations in the secondary market.
Yves Saint Laurent M7: The Original Vision
The original YSL M7, created by perfumer Jacques Cavallier, was a revolutionary fragrance. It wasn't a clean, fresh scent; it was a complex, rich, and undeniably masculine oriental. The heart of the fragrance revolved around a potent blend of spiced notes, with prominent accords of incense, honey, and a unique, almost medicinal, undertone. This was no fleeting, ephemeral scent; M7 was designed to linger, to evolve, and to leave a lasting impression.
The opening is often described as a spicy burst, a whirlwind of cinnamon, cardamom, and a hint of ginger. This initial intensity gradually gives way to the heart, where the intoxicating honey and incense notes take center stage. The honey isn't the sweet, cloying type; it's a darker, richer honey, almost balsamic in its character. The incense adds a mystical, smoky quality, creating a sense of depth and intrigue. The base notes, including amber, labdanum, and a touch of leather, provide a warm, sensual foundation that anchors the entire composition. It's a fragrance that demands attention, a scent that tells a story.
Many describe the original M7 as possessing a "masculine mystique," a quality that sets it apart from more conventional masculine fragrances. It's not a fragrance for the faint of heart; it's a fragrance for those who appreciate complexity, depth, and a touch of the unexpected. The overall effect is both powerful and seductive, simultaneously warm and mysterious. Its longevity was legendary, with many users reporting its presence throughout the day, even after several hours. The sillage (the scent trail) was also substantial, leaving a noticeable presence in its wake.
Samuel De Cubber & the YSL M7 Ad Campaign:
The advertising campaign for YSL M7, featuring the striking model Samuel De Cubber, perfectly captured the fragrance's enigmatic essence. The Yves Saint Laurent M7 ad depicted a brooding, intense male figure, reflecting the fragrance's powerful and complex personality. The visual aesthetic was dark and moody, further emphasizing the fragrance's mysterious allure. The campaign effectively communicated the fragrance's unique position within the masculine fragrance landscape, setting it apart from the lighter, fresher scents that dominated the market at the time. The image of De Cubber, with his intense gaze and strong features, became synonymous with the fragrance itself, further enhancing its mystique.
M7 Aftershave & the Fresh Interpretation:
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